Auriane Défago
FREN

Visual identity 2024

Kaixin Sushi

RoleVisual identity & applications

A rebranding exercise for a sushi restaurant, with a simplified logo and contemporary Japanese visual references.

Kaixin Sushi — The bag: a first application of the identity.
The bag: a first application of the identity.
Kaixin Sushi — A mockup of the shop sign.
A mockup of the shop sign.
Kaixin Sushi — The pattern unfolds on the chopstick sleeve.
The pattern unfolds on the chopstick sleeve.
Kaixin Sushi — Before and after: a simpler, more legible mark.
Before and after: a simpler, more legible mark.
Kaixin Sushi — Kaixin Sushi: the shop sign’s mark and the chopstick sleeve pattern.
Kaixin Sushi: the shop sign’s mark and the chopstick sleeve pattern.
The brief
Revisit a sushi restaurant’s mark and applications as a personal rebranding exploration.
Design choices
Simplify the logo and develop a pattern to give the sign and takeaway applications a shared visual language.
The outcome
An identity proposal shown on a sign, bag and chopstick sleeve, alongside a before-and-after view of the logo.

A personal exploration of branding, legibility and a coherent visual identity.

Illustrator · Photoshop

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