Auriane Défago
FREN

Identity & packaging 2025

MIZU

RoleVisual identity, packaging & art direction

An identity for a conceptual sparkling water range inspired by skincare rituals and Japanese flavours.

MIZU — Cans in a soft colour palette.
Cans in a soft colour palette.
MIZU — The range and its four flavours.
The range and its four flavours.
MIZU — A poster around floral notes.
A poster around floral notes.
MIZU — A poster around tea and botanical notes.
A poster around tea and botanical notes.
MIZU — The visual language: light, fluidity and transparency.
The visual language: light, fluidity and transparency.
The brief
Give form to the idea of “drinkable skincare” for a conceptual sparkling water brand in a school project.
Design choices
Distinguish four flavours through soft colours and build a visual language around light, fluidity and transparency.
The outcome
A range of cans and two posters exploring umeboshi and matcha notes.

A school project in branding, packaging and art direction for a concept of “drinkable skincare”.

Illustrator · Photoshop · InDesign

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